SELECTING THE CORRECT PROMO STRATEGY: APP INSTALL COST VS. LEAD ACQUISITION COST VS. COST-PER-THOUSAND IMPRESSIONS VS. COST-PER-VIEW

Deciding on which advertising structure suits your campaigns can be challenging. CPI focuses around rewarding advertisers for each app installation, ideal if boosting app visibility. CPL incentivizes generating – a great selection for businesses looking for actionable outcomes. CPM, priced per th